A four-week guided experience for busy professionals who want an easier, more repeatable way to create visuals for their ideas. No design background or traditional drawing skills needed.
The Problem
You need visuals for your work, business, or projects, but you don't have the time to become a designer just to create them.
You may know exactly what you want to communicate. But when it's time to actually show it, you're not sure how to make the visual.
Hand drawing can feel intimidating or too rough to share. Too often, you’re stuck searching for the right template, asset, or prompt instead of creating what you actually mean.
Creating visuals regularly takes more than inspiration or tutorials. Create, organize, and develop your visuals over time. Learn what to notice and make clearer choices as you create. Build reusable pieces and a workflow around your goals and needs.WHAT'S BEEN MISSING
A RELIABLE TOOL TO GROW WITH
IMPROVED VISUAL JUDGMENT
A FLEXIBLE CUSTOMIZABLE SYSTEM
Educators, clinicians, researchers, writers, consultants, and small business owners.
Trusted by thoughtful professionals from around the world who explain ideas.
✨
THE VISUAL CREATION
METHOD
THE VISUAL CREATION
METHOD
Build, shape, and refine your ideas in Figma.
Figma is flexible, professional-grade visual design software with a free plan that is more than enough for this course.
You’ll learn which tools and features matter for visual creation, and which ones you can safely ignore. More importantly, you'll strengthen your visual judgment: what to notice, what to change, and how to make choices that help your visuals communicate more clearly.
Along the way, you'll develop a process that becomes easier and more distinctly yours over time.
No prior Figma experience or traditional drawing skills needed.
Here’s a quick peek at one of the visual creation techniques you’ll explore in Figma.
Frederic College Professor (Cohort Participant)
“A wonderful, well-developed course that teaches both key Figma concepts and a design perspective on visualization. The lessons are helpful and immediately applicable.”
Use Figma in a way that fits your work, with a clearer sense of which
features matter and which ones you can safely ignore.
Make clearer choices as you create without second-guessing every step.
Leave with reusable pieces and a process you can keep building on as your skills develop.
WHAT YOU
WALK AWAY WITH
CONFIDENCE WITH A RELIABLE TOOL
STRONGER VISUAL JUDGMENT
A FLEXIBLE SYSTEM YOU CAN KEEP BUILDING ON
Part self-paced course. Part live guided practice. Part personalized support.
Smarter Visual Creation is an independent course and is not affiliated
with or endorsed by Figma. Figma is used as the working tool, but the
course goes beyond software features to teach visual decision-making
and a customizable, repeatable way to create.
HOW THE EXPERIENCE WORKS
SELF-PACED COURSE
LIVE GUIDED PRACTICE
PERSONALIZED SUPPORT
Claudia Founder, Oletta (Cohort Participant)
“Eva is such a joy to learn from. She teaches the kind of practical thinking and organization that is hard to get from random tutorials alone. This course helped make Figma my go-to design tool for my business.”
Your Guide
Hi, I'm Eva. I designed Smarter Visual Creation for professionals without a design background who want to communicate their ideas visually.
I've spent more than 20 years as a professional designer, making the kinds of visual decisions that can be hard to learn from software tutorials alone: what to notice, what to simplify, and how to make something clearer.
The course gives you a foundation in the tools, skills, and visual judgment behind creating clear visuals, with skills you can use in your work now and continue building on wherever your interests take you.
Smarter Visual Creation
Foundations
A four-week guided experience to build your Figma skills, strengthen your visual judgment, and develop a more repeatable way to create.
Guided spaces to practice, build, and make your own
Enrollment details
Enrollment is now open.
Zsuzsa Medical Writer (Cohort Participant)
“This course goes beyond how to use a tool or how to draw. It’s about how to think about creating visuals and streamline the whole process from idea to creation.”
Questions You May Have
No. Smarter Visual Creation was created for professionals without a design background who want to communicate their ideas visually.
That’s completely fine. No traditional drawing skills or artistic background are required. We start with the basics and build your skills from there.
Online tutorials often teach isolated features without showing how they fit into the way you actually work.
In Smarter Visual Creation, you’ll learn:
- how to use Figma for your own goals and projects
- how to make stronger visual decisions
- how to think through the process of creating a visual
- how to build a clearer, more repeatable process instead of starting from scratch
Personal check-ins will help you connect what you’re learning to the kinds of visuals you want to create.
No. We start from the very beginning, and no prior Figma experience is needed. You do not even need to create an account or download anything before the course begins. I’ll guide you through each step.
In some ways, starting fresh can be an advantage. Figma can do a lot, and many tutorials focus on features you may never need for visual communication. You’ll learn the parts that matter for creating visuals, without getting lost in everything else.
You’re in good company. Plan on about two hours a week. Lessons are short, visual, and practical, and live sessions are recorded so you can catch up when you need to. You’ll also have 24/7 access to the Course Lounge and Ask a Question channel for support along the way. It’s designed to fit into real life.
You’ll need a laptop or desktop computer, an internet connection, and a free Figma account.